I Want to Be an Agent of Change
Believing and remembering by Mafuta
Believing and remembering by Mafuta
It's important to remember that the way we think about climate change can be shaped by our beliefs and by what we hear.
Our beliefs can become like our own little theories about climate change. We need to understand people's beliefs and concerns and work together to build a coherent picture, because we know that perceptions can be biased.
Let's adapt and move from fear to action and from concern to hope and motivation. To get people's attention in a world full of distractions, we need reliable information, powerful and inspiring stories, and an understanding that climate change is everyone's business.
Using memory and everyday tips to make it easier for everyone to understand and remember the most important information.
